Documenting Change for RESULTS
ROLE: Creative Direction, Graphic Design, Photography
In fall of 2024, I designed our annual printed impact report for RESULTS’ development team to send to thousands of donors – a self-mailing booklet of 16 pages, chock full of content about the advocacy accomplishments of the past year. They put together the copy, and I art directed and created the layout.
The development team has a goal of adding more planned giving donors in 2025. I created a Legacy Society logo for the initiative with colorful, overlapping lines, and I made sure the logo was reflected throughout the report with colorful, overlapping vertical lines along each page.
Lessons Learned:
Sometimes messing around can bring the best ideas. I experimented with the curved, overlapping lines and found that it gave the report flexibility and energy.