Kicking into Gear
ROLE: Graphic Design, Digital Strategy, Copywriting
Our volunteer recruitment team asked me to create an ad campaign for brand awareness and to encourage viewers to sign up and take action on poverty issues.
I created a series of colorful ads for mobile and desktop spanning three channels: LinkedIn, Instagram, and Facebook. These ads featured quotes and images from active RESULTS volunteers, and called on viewers to join with these volunteers in taking action.
The Results
The ads far exceeded our expectations. Nearly 40,000 people viewed the content, over 1,500 clicked on the ads, and 140 engaged with the posts.
Lessons Learned
Keep it simple! Sometimes just an image and one line of copy can be more effective. Attention spans are short. so keep it bold and brief when possible.