Graphic Design

For the organization’s 40th anniversary in 2020, we worked with our RESULTS Canada affiliate to rebrand our entire visual look and feel. I launched the rebrand in the U.S. in January 2020. Below is a sample of an asset I created, a recruitment and fundraising brochure. I implemented the new brand across the organization over the first half of the year throughout all organizational departments, both internally and externally.

Around the World in Seven Pages

ROLE: Creative Direction

The Global Fund invests US$4 billion a year to defeat HIV, TB and malaria and ensure a healthier, safer, more equitable future for all. A group of civil society organizations (CSO’s) co-authored a report directed at the Biden-Harris administration, urging them to invest in the Global Fund for pandemic preparedness, prevention, and response.

I worked to design a 7-page PDF for the CSO’s authoring the report. They wanted to have a visually engaging version to share with senior White House and State Department staff, as well as much wider lists of global health advocates both in the U.S. and globally. I developed the creative direction of the piece and executed the design from start to finish.

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For the organization’s 40th anniversary in 2020, we worked with our RESULTS Canada affiliate to rebrand our entire visual look and feel. I launched the rebrand in the U.S. in January 2020. Below is a fresh new 40th anniversary logo I created. I implemented the new brand across the organization over the first half of the year throughout all organizational departments, both internally and externally.

I created this license plate graphic for a DC event based around the Embassy Open Houses.

I created this round graphic for the annual DC CouchSurfing community event: the Couch Crash. It brings community members in from around the country and the world to Washington, DC to do fun city activities and just be together. The theme of 2022 was Refresh, and participants were promised that they would be rejuvenated by the event.

I designed this card for RESULTS’ development team to send out to thousands of donors around the country.

For the organization’s 40th anniversary in 2020, we worked with our RESULTS Canada affiliate to rebrand our entire visual look and feel. I launched the rebrand in the U.S. in January 2020. Below is a sample of an asset I created, a recruitment and fundraising postcard. I implemented the new brand across the organization over the first half of the year throughout all organizational departments, both internally and externally.

Combined with my overhaul of the website, my work on the rebrand opened doors for the organization and energized our advocates. Visits to the Action Center jumped from 4,000 a year in 2018 to 80,000+ a year in 2020. Supporter actions taken on the site increased in that time by 300%. In that two year period, the number of new email and donor subscribers went up by more than 400%.

In December of 2022, I was looking for a way to honor our volunteers’ hard work throughout the year as well as reach donor and general audiences. I conceived of and created #RESULTSWrapped, a social media campaign based on Spotify’s popular end-of-year wrap up graphics. I built seven gifs that celebrated the organization’s accomplishments in 2022 and uploaded them with relevant messaging to our social media channels.

In December of 2022, I was looking for a way to honor our volunteers’ hard work throughout the year as well as reach donor and general audiences. I conceived of and created #RESULTSWrapped, a social media campaign based on Spotify’s popular end-of-year wrap up graphics. I built seven gifs that celebrated the organization’s accomplishments in 2022 and uploaded them with relevant messaging to our social media channels.

For the organization’s 40th anniversary in 2020, we worked with our RESULTS Canada affiliate to rebrand our entire visual look and feel. I launched the rebrand in the U.S. in January 2020. Below is a sample of an asset I created, a social media graphic to announce the rebrand. I implemented the new brand across the organization over the first half of the year throughout all organizational departments, both internally and externally.

Combined with my overhaul of the website, my work on the rebrand opened doors for the organization and energized our advocates. Visits to the Action Center jumped from 4,000 a year in 2018 to 80,000+ a year in 2020. Supporter actions taken on the site increased in that time by 300%. In that two year period, the number of new email and donor subscribers went up by more than 400%.